Conventions:
Andrew Goodwin came up with six different conventions that are shown in music videos to differentiate them from each other. These are:
1. A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.
2. Thought beats- seeing the sound (relationship between the music and the visuals) For example hearing the drums.
3. Genre related style and iconography present- by looking at it without the music would you know the genre?
4. Multiple close ups of the main artist - the creation of a star image to promote to a recognizable brand image.
5. Voyeurism often plays a major part, especially in relation to females.
6. Inter textual references to other media texts may be present, especially in humerus videos. Taking things from other videos.
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For this task we all had to perform certain bits of the song we have chosen for our video, in order for us to see who would be the be...
