Focus Group- Video feedback

Here are our target audience answering some questions on what they thought about our music video. We asked them five different questions based on the video and we gained a lot of feedback from this focus group.

What did you like about the music video?- balloons were cool, liked how it was countrified, lots of fun showed the personalities of the band members. This is good feedback because as a group we wanted to come across as fun and loving girls and we also felt that country was a good theme to go with.

Did you see a theme within the music video?- saw a country theme, and also a theme with the balloons. This is also good feedback as we wanted to ensure that there was a clear them throughout the video, this is why we made sure that all of our locations linked in with the countryside, and we also wanted to make sure that we had the theme of pastel colours so we used the balloons as this shows synergy through all of our products.

What genre do you think the video was?- country/ pop. This shows that as a group we portrayed the genre of the video well as country/pop is what the genre of our video was therefore it shows that the video matched this.

Do you feel that the artists suit the video?- yes as the lip syncing was really good looked like the girls were actually singing the song. This again is good feedback as it shows that as a group we were good at acting our roles in the band, it also shows that we were good at the lip syncing and made the video come to life.

What could be improved about the music video?- better editing, more animals. This feedback helps us to know what to do in the future, more animals would have maybe helped to portray the countryside theme even more and also better editing could have improved the style of the video.

By gaining this feedback we got a chance to see what our target audience thought of our video, this was a big thing for us because it was important to see how they found it as it was aimed to people of their age. Due to the feedback they gave, it is clear to see that they enjoyed the music video, this is mainly because they knew exactly what themes and genre we were going for and also they didn't have much to say on how to improve.